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The Lou fit is our refined take on the classic slim straight jean. Inspired by the denim worn by Lou Reed in 1966, the Lou features a regular waist, and a slim silhouette. With a slightly washed back elastane/cotton blend, the Pure Black denim is a hard-wearing yet comfortable staple jean for any wardrobe.
Inspired by the iconic frames worn by Andy Warhol at the time he produced The Velvet Underground. Warhol was a leading figure in the visual art movement known as pop art.