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East Coast Flare – Faded Vintage


The Eastcoast Flare is an iconic Rolla’s look and celebrity favourite, worn by the likes of Bella Hadid and Sofia Richie. The secret is in the super soft, high quality denims and perfected fit. With its slim shape and high rise, the Eastcoast Flare hugs in the right places and elongates the leg while the styling keeps it classic and low-key for an effortless look. Featuring our Rolla’s back pocket that is uniquely shaped to flatter and stitching that is a brand signature.

  • 99%cotton 1%elastane
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Dusters – Velvet Black


The Dusters is a slim fit jean with a super high rise that falls to a slim, cigarette leg. Designed to be worn tight, this fit will soften and shape to the body with wear for a truly flattering and effortless look. Iconic Rolla’s features such as our signature back pocket shape and stitching and authentic vintage look wash. Known for its authentic vintage look, the Dusters is requested by name by those in the know! Velvet Black has been crafted from a soft touch corduroy which will stand the test of time.

  • 98%cotton 2%elastane
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Edie Straight – Zero New Order Blue


The Edie Straight is a super high rise straight leg with a slight crop. Light vintage blue wash using the ‘zero’ wash process -Zero water wastage, zero washing waste, zero chemical distressing. This style draws inspiration from American actress and Fashion Model, Edie Sedwick. Pair with our Noughties Knit and some chucks or docs for cooler days!

  • Fabrication: 100% Cotton
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Wedgie Straight Break A Leg


Must-have Levi’s high-rise wedgie jean for a vintage look we love. Crafted from a classic rigid denim that softens up over time like your favorite vintage jeans. Cut with straight leg fit that’s slightly slouchy through the thigh and tapers in at the ankle. Finished with 5 pockets and a zipper fly.

  • Style: Women’s Straight Leg Jean
  • Colour: Break A Leg
  • Material: 99% Cotton, 1% Elastane
  • Fit Type: Straight Leg
  • Waist Type: Fitted
  • Mid-high rise fitted waistband with belt loops
  • Button fly closure
  • Classic 5 pocket styling
  • Cropped straight leg
  • Iconic leather patch at back waistband
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Lou Slim Twill – Black


A timeless slim fit with a slim straight leg. Made to wear in a variety of ways; either rolled or full length. Named and inspired by lead guitarist / singer-songwriter from one of Neuws favourite all-time bands, The Velvet Underground: Lou Reed. Crafted from European twill fabric with a touch of stretch for comfort. Overdyed and finished with stealth black and painted black trims.

  • 98% Cotton 2% Elastane
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Magazine Aline – Zero Black Out


This style draws inspiration from renowned magazines such as Self Service, i-D and The Face.

Its full length leg profile is designed to fall on the sneakers and drape to a flattering aline frame. Meticulously cut from the softest fabrication with a mid to high rise to accentuate your waist. Pair back with a Jonesy Singlet for a chic update.

  • Made from: 99% Cotton & 1% Elastane
  • Signature fob ring & repair stitch detail
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Ray Tapered – Zero Pleasure


A slim fit with a tapered leg. Wear true to size for a modern slim look or size down to wear as a super skinny.
‘Ray’ was a tailor and denim pattern maker from Belgium and the Creative Director at Neuw, Par’s first mentor. This fit is a homage to him and his lessons.

  • Made from: 51% Organic Cotton, 48% Conventional Cotton & 1% Elastane
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